Why you should never apologise for buying 'Just A Card'

Why you should never apologise for buying 'Just A Card'

=Just a card

I'm sure most of us have heard of the Just A Card campaign by now? If not, where have you been?! 

In their words: JUST A CARD is a grassroots campaign on a mission to encourage people to support, value and buy from artists, makers, independent shops and small businesses. Every sale, even just a card, is vital to their prosperity and survival.

As consumers we don't often think two or three quid will really make much difference, but all those small sales really do add up. When you break it down it's actually quite amazing what the profit from 'just a card' actually pays for, and not just the material 'things' but what they mean to the people behind the business.

I've done my sums and wanted to share my findings with you. Just an FYI though, this is done in a bit of a round-about way.

Obviously the price, and in turn profits, vary between different brands and designers, and I can only use my own costs or ball-park figure best guesses with some stuff - but let's say we make £1.25 profit per card.

For us that's one of the following:

  • 7-8 minutes of working time for the lovely person who served you
  • 23 scoops of coffee - a retail essential!
  • Half a days worth of electric 
  • 20 hours of WiFi
  • 62 staff loo trips!
  • A quarter of our average monthly window display spend (we make what we can with what we have, so our spend is often very small!)
  • 5 eco friendly till receipt rolls
  • 35 sheets of tissue paper for free wrapping

It may not seem like a lot but these things are helping us to:

  • Continue doing what we love - serving our community!
  • Stay energised so we can do our absolute best to help you
  • Make our customers and staff feel safe, happy and comfortable
  • Not only attract new customers but most importantly, stay fresh and exciting for our existing ones
  • Provide you with all of the fantastic little extras that make your life a tad bit easier - from free wrapping to our friendly, expert advice
  • Bringing much needed colour and life to your local high street!

So please don't ever feel silly or apologise for buying 'just a card' because it really does make a massive difference and it's never really 'just' a card!

You can find out more about the Just A Card campaign on their website: www.justacard.org or follow and join in with the journey on Instagram @justacard 

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1 comment

This is brilliant Beth. Some of the extra costs for a business that lots of people don’t ever think about.


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